LUCKY STRIKE: reclame pe vremuri (fara directive UE)

INSTEAD of eating between meals ... insted of fattening sweets .. beautiful women keep youthfull slenderness these days by smoking Luckies. The smartest and loveliest women of modern stage take this means of keeping slender .. when others nibble fattening sweets, they light a Lucky !

Lucky Strike is a delifhtful blend of the world's finest tabaccos. These tabaccos are toasted - a costly extra process whitch develops and improves the factor. That's why Luckies are a delightful alternative for fattening sweets. That's why there's real health in Lucky Strike. That's why folks say: "It's good to smoke Luckies."

For years this has been no secret to those men who keep fit and trim. They know that Luckies steady their nerves and do not harm their physical condition. They know that Lucky Strike is the favorite cigarette of many proeminent athletes, who must keep in good shape. They respect the options of 20,679 physicians who maintain that Luckies are less irritating to the throat than other cigarettes.

A reasonable proportion of sugar in the diet is recommended, but the authorities are over whelming that too many fattening sweets are harmful and that to many such are eaten by the American people. So for moderation's sake we say: "REACH FOR A LUCKY INSTEAD OF A SWEET".

(c) 1929, the American Tabacco Co., Manufactures